Divya decided to break the shackles of 9-to-5 corporate sales work., Not all understood the vision she had, but only her heart knewWalking away from a stable, high-paying career to sell sarees online seemed risky and unconventional. But Divya was not chasing a fleeting trend; she was pursuing a deeper purpose. She saw a gap between India’s rich handloom heritage and the digital market’s growing demand. Her vision was clear—to create a platform where artisans could showcase their craft directly to customers, without middlemen, and where buyers could access authentic, handcrafted sarees.
Motherhood did not slow Divya down; instead, it fueled her determination. With a baby in one, she adopted another one. Her old sketches led to today’s jewelled-up Jhakhas, a gem for every woman. She built this enterprise alone, with no co-founders or external funding, armed only with her conviction and a laptop. This remarkable journey combined her personal strength with a clear mission: to bridge the gap between rural artisans and urban fashion consumers. Jhakhas became more than a business; it became a movement.
Divya’s greatest asset was empathy. She deeply understood the challenges faced by weavers, many of whom lacked the tools to market their products beyond local markets. At the same time, she recognised the frustration of customers struggling to find genuine Indian handloom textiles in a sea of mass-produced fashion. Jhakhas became the bridge connecting the worlds of empowering artisans with technology and giving buyers access to true craftsmanship. The platform became a space where culture and commerce met seamlessly.
Today, thousands of sarees are sold through the platform Divya painstakingly built from scratch. This success has translated into real income for artisans who were previously marginalised. Women who once felt disconnected from their cultural roots are now rediscovering their fashion voice through Jhakhas. Divya has created a business that is not only profitable but infused with soul and purpose. Her path did not require formal training in fashion or business; she learned through relentless hustle and unwavering grit.
Divya’s story is far more than just inspiring. It offers a blueprint for anyone willing to pursue a purpose-driven venture without a traditional roadmap. By stitching together passion, culture, and entrepreneurship, she created a brand that resonates deeply with both artisans and customers. Jhakhas stands as proof that unconventional paths can lead to impactful success when fueled by dedication and authenticity.digitalisation of crafts and arts made possible with her dedication
Her journey confirms that a clear purpose combined with tireless effort can defy expectations and break new ground. Divya transformed a personal dream into a lasting legacy that celebrates India’s artisans while reshaping fashion’s future. Jhakhas continues to grow as a symbol of empowerment, culture, and innovation. Through her work, Divya has not only uplifted communities but also rewritten the rules for how handcrafted fashion reaches the world today.
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