The 7-day Mother’s Day initiative encourages women to take ownership of the digital world around them.
India, May 2026: Habuild has launched “Digital Maa-stery Week”, a 7-day digital empowerment initiative designed to challenge the everyday dependence on others for basic digital tasks, and instead encourage women—especially mothers and first-time smartphone users—to build confidence, independence, and familiarity with the digital world.
Timed around Mother’s Day, the initiative moves beyond celebratory messaging to focus on a deeper behavioral shift—how women interact with technology in their daily lives, and how small changes in digital usage can lead to greater autonomy at home and beyond.
Moving from dependence to digital ownership
The initiative is built around a simple but powerful idea: digital tools are already part of everyday life, but confidence in using them is not yet evenly distributed.
“Digital Maa-stery Week” encourages participants to move from relying on others for everyday digital actions—such as AI, payments, bookings, navigation, or online services—to independently navigating them through structured, step-by-step learning. It also teaches how to spot and navigate online scams.
Across seven days, the initiative introduces practical digital themes including:
- Understanding and using smartphones more effectively
- Accessing essential services like UPI payments, shopping, healthcare, and bookings
- Identifying online scams and building digital safety habits
- Simplifying artificial intelligence for everyday use
- Using maps and location tools for mobility and confidence
- Reflecting on personal growth through a Mother’s Day learning journey
Rather than positioning digital learning as technical education, the initiative frames it as a lived experience rooted in everyday actions.
Speaking about the initiative, Saurabh Bothra, CoFounder, Habuild, said, “We don’t often realise how dependent we become on others for even the smallest digital tasks—whether it is booking something online, making a payment, or navigating a new app. Digital Maa-stery Week is not about teaching technology in isolation. It is about building confidence beginning with small, repeated actions. Once that confidence is built, it quietly changes how people engage with the world around them. Habuild is built keeping mothers in mind and we work on just one mission to make things easier for our moms. Digital Maa-stery is also an attempt in the same direction.”
Everyday digital life as shared capability
The initiative places emphasis on real-world digital behaviours that are often delegated to others in households—such as managing online payments, accessing services, or handling communication tools.
It also introduces emerging digital concepts like AI in a simplified manner, positioning it as an assistive tool rather than a complex technology, helping users explore how it can support everyday tasks like writing, translation, and learning.
Reflecting on the digital divide in everyday homes
While India has seen rapid digital adoption, Habuild’s initiative highlights a quieter gap—the gap between access and confidence.
Digital Maa-stery Week focuses on addressing this gap through repetition, simplicity, and relatable examples, helping participants gradually move from assisted usage to independent digital engagement.
Register for Digital Maa-stery Week
Participants can join the 7-day program by registering here:
https://habuild.in/c/digital-maastery/login/
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