In a candid conversation, PaisaOne founder Murthy Balaji explains why his platform isn’t just another financial comparison site, but a comprehensive marketplace designed to empower consumers in their financial journey.
Fintech platforms have emerged in India that promise to simplify the selection of financial products. When PaisaOne emerged as a comprehensive financial marketplace, the inevitable question arose: Will it add to the already crowded comparison market? In order to understand why PaisaOne stands out and why the industry needs another platform, we sat down with its founder, Murthy Balaji.
Q: The market already has established players. What gap did you see that led to creating PaisaOne?
“The fundamental problem isn’t the lack of options – it’s the lack of meaningful information,” Balaji explains. “Many platforms present data without context, leaving consumers overwhelmed rather than empowered. PaisaOne bridges this gap by providing clarity and actionable insights, helping users make informed financial decisions.”
Q: How does PaisaOne’s approach differ from other financial marketplaces?
Balaji leans forward, clearly passionate about this distinction. “We’re not just aggregating products; we’re transforming information into meaningful decision-making metrics. Our AI-based system doesn’t just show you loan rates – it predicts the most suitable product, including insurance & investment for your specific situation and explains why and when to choose it.”
The platform currently partners with over 50 lenders, including both banks and NBFCs, offering everything from personal loans to mutual funds and insurance products.
Q: Can you elaborate on this AI-driven personalisation?
“Imagine working with an advisor who truly understands your complete financial picture,” Balaji says with a smile. “Our AI analyses user profiles to recommend products that genuinely fit their needs. Whether someone requires an instant personal loan, wants to check their credit score, or is looking to invest in mutual funds through SIPs, the system provides personalised guidance rather than generic options.”
This technology extends across PaisaOne’s entire product range, from business loans to home loans, two-wheeler financing to insurance policies.
Q: The digital-first approach seems central to your strategy. Why?
“We’ve built a platform where transparency is fundamental,” Balaji notes. “Users can compare personal loan interest rates across multiple lenders, explore mutual funds, or evaluate health insurance plans – all in a clear and user-friendly manner. Our goal is to simplify the process and make financial products accessible to everyone.”
Q: What role does financial education play in your platform?
Balaji’s response reveals a deeper mission: “We’re not just facilitating transactions; we’re educating consumers. Our platform includes informative content and financial tools designed to improve financial literacy. When someone applies for a house loan or checks their credit score, they’re also learning about the broader financial implications of their decisions.”
Q: How do you view your position in the competitive landscape?
“The key difference is philosophical,” Balaji explains. “Traditional approaches often require customers to explore multiple sources to compare options. We’ve flipped this model. On PaisaOne, you don’t chase products; you choose them based on complete, comparable data presented in one place.”
Q: What’s your vision for revolutionising financial services distribution?
Balaji’s eyes light up as he discusses the future: “We’re creating an ecosystem where financial decision-making becomes accessible to everyone. Whether someone needs to apply for a business loan, find competitive personal loan rates, or explore loan options against mutual funds, they can make informed decisions with confidence.”
The Road Ahead
As our conversation concludes, it becomes clear that while PaisaOne operates in a familiar space, its approach is distinctly different. The platform’s emphasis on AI-driven personalisation, comprehensive education, and true transparency suggests a maturation of the financial comparison model.
“We’re not trying to be another anything,” Balaji concludes. “We’re trying to be the first platform that truly serves the customer’s interest by providing clarity, choice, and empowerment. That’s what makes us different, and that’s what the market needs.”
For consumers navigating the complex financial landscape, PaisaOne represents an evolution rather than just another option – one where informed choice replaces guesswork, and where technology empowers users to take control of their financial future.