New YouTube Series Showcases Royal Recipes Made with Khaalis Masale
New Delhi, 28 February: Hamdard Foods, a legacy brand synonymous with quality and trustworthiness, proudly announces the launch of India Ke Zyaike, an exciting new YouTube series that brings the grandeur of royal Indian cuisine to modern kitchens. Hosted by celebrated Chef Kunal Kapur and featuring special appearances by culinary Chef Osama Jalali, the series revives age-old recipes of India’s rich and diverse culinary heritage—crafted with the unmatched purity of Khaalis Masale by Hamdard Foods.
India Ke Zyaike is more than just a cooking series—it is a tribute to India’s royal kitchens, where flavors were carefully balanced, ingredients were meticulously chosen, and spices played a pivotal role in creating dishes fit for emperors. Every episode delves deep into the legacy of shahi and traditional Indian cuisine, offering step-by-step guidance to help home cooks recreate these extraordinary flavors using Khaalis Masale, known for their quality, potency, and rich aroma.
Speaking about the initiative, Mr. Hamid Ahmed, CEO at Hamdard Foods, said:, “India’s culinary traditions are built on excellence and quality, values that resonate deeply with Hamdard Foods. Through ‘India Ke Zyaike,’ we are bringing the magic of shahi Indian cuisine to homes across the country, ensuring that every dish is made with the finest, best quality spices—our Khaalis Masale. We are honored to collaborate with Chef Kunal Kapur and Chef Osama Jalali, who share our passion for preserving and celebrating India’s food heritage.”
With a perfect blend of storytelling, culinary expertise, and premium ingredients, India Ke Zyaike promises to be a must-watch for food lovers, history enthusiasts, and anyone looking to add a touch of royalty to their dining table. The series is now streaming on YouTube, inviting viewers to embark on a journey through time, one exquisite dish at a time.
About Hamdard Foods
Hamdard Foods India is an iconic institution, with heritage brands like RoohAfza. Recognized by a legacy of trust and quality, the group company was established in 1906. Its largest brand RoohAfza has a 50% market share in its category and is a household name across the market.
In recent years, Hamdard has expanded its portfolio with the introduction of new products like milkshakes, lassi, fruit juices, RoohAfza sugar free variants, coconut water, glucose beverages, and others.
Hamdard also entered into food categories by launching a range of spices (Hamdard Khaalis), saffron, edible oil (Olive Pomace oil, Mustard Oil), Honey, Soya Chunks, vermicelli etc. The brand has a significant presence in its core market across North India. It is gradually expanding its reach across all channels of business in India and overseas.
For more details, visit Hamdard www.hamdard.com